Strategic Marketing Report (Businesses chosen British Petroleum and Assignment

Strategic Marketing Report (Businesses chosen British Petroleum and General Motors) - Assignment Example It has seen many ups and downs over the years including issues of environment, government dealing, exploration sites, oil prices and such, but has remained strong, with a great market presence and brand equity. The second is General Motors. One of the heavyweights in the 20th Century automotive scene, GM saw bankruptcy in 2009 after many of its products and policies failed. With government holding and new management in place, GM is on the way to recovery. This paper analysis the strategies of these two companies, along with some suggestions that they could utilize in the near future. This paper will study the current marketing strategies of British Petroleum and General Motor. These companies are amongst the biggest players in their respective industries. However, the recent macro-economic environment has had an impact on the policies adapted by both. This paper will examine the specific marketing strategies and will give my own insight into them. General Motors Company is one of the largest automakers in the world, headquartered at Detroit, USA. GM employs around 235,000 people globally and has presence in 140 countries in various regions around the world (gm.com, 2009), with a complete brand portfolio of Buick, Cadillac, Chevrolet, GMC, GM Daewoo, Holden, Opel, Vauxhall and Wuling. According to company website, GM main business territory and market is the United States, then China, Brazil, the United Kingdom, Canada, Russia and Germany. GM has been through many peaks and troughs over the years but the recent taste of bankruptcy was a devastating low for the company. Having changed from General Motor Corporation to General Motor Company, GM has fortunately turned out fairly well from being in the decline phase. Whether this turnaround is successful for the company remains to be seen. There is still a need for GM to establish a culture with a more distinct and reachable vision and get the entire organization on board. The com pany still has

HIV in Nursing Issue according to Different Research Works Annotated Bibliography

HIV in Nursing Issue according to Different Research Works - Annotated Bibliography Example Even if the study of Taher and Abdelhai (2011) refers to a specific part of the population, the nurses, it could be effectively used for controlling the expansion of HIV in various social and professional groups. The research conducted by Taher and Abdelhai (2011) was divided into three phases: in the first phase, the two nursing groups were asked to complete a questionnaire (p.145). During the ‘health education intervention’ (p.145) that followed, nurses were given material related to HIV. After the completion of the above program, nurses were asked to complete another questionnaire (p.145). The comparison of the pre-session and after-session questionnaires helped the researchers to identify the role of IEC programs in controlling the expansion of HIV among nurses. It was proved that the intervention led to the increase of awareness of nurses in regard to HIV. An important increase of the general knowledge score was reported: From 7.29 before the intervention to 8.01 after the intervention (p.146). Also, undergraduates seemed to be more benefited by the intervention than the postgraduate nurses (p.146). The IEC programs can be effective in controlling the expansion of HIV within various social groups. The perceptions of nurses on caring and communicating with people that suffer from HIV can influence the performance of nurses in regard to the above activities. It is probably for this reason that Stavropoulou et al. (2011) have decided to focus on the particular subject. A key issue, also explored in the study mentioned above, is a potential effect on education on caring for people with HIV. The research has been conducted through a questionnaire. The questionnaire was distributed to nurses of the Technological Educational Institution of Crete, Greece. In total, 100 questionnaires were completed (p.291). A high percentage of the participants, about 40%, stated concerns for caring people with HIV (p.291).