Evaluate Essay Topic - The Importance of Training

Evaluate Essay Topic - The Importance of TrainingWriting an evaluation essay topic is not an easy task but it can be interesting and challenging. If you are an experienced writer and if you have great ideas but lack the basic skills needed for writing an evaluation essay topic, then you should consider pursuing one of the many online writing courses available today.Writing a highly efficient evaluation essay topic is not an easy job. It will require you to possess the right writing skills and the proper manner of writing. Besides, you will have to learn more about how to structure a persuasive evaluation essay topic. With the right guidance from the experts, you can attain the excellence you are seeking.You will need to understand the basics of grammar and punctuation, as well as how to identify the key content. There is no better way to learn how to construct good sentences than by taking a training course in English writing. You will be taught the exact techniques that will help yo u finish your evaluation essay topic.In addition, you will need to learn more about how to improve your essay topic in terms of research and knowledge of the topic. It is also important to note that you will need to build a strong foundation in your topic.If you are an accomplished writer and if you are eager to improve your writing skills, then you should consider taking an online writing course that will help you hone your skills. It is a must that you take the appropriate courses because it will teach you how to properly structure your evaluation essay topic. You will also learn more about how to do keyword research so that you are able to better use the keywords in your writing. As well, you will also be given the resources you need to use in your assignments.Once you have built a strong foundation, you will no longer be left with the task of writing different evaluations essay topic. You will be given the chance to work with your own writing style as you will no longer be expec ted to follow a particular format. You will have to incorporate your own style and innovation into your essays.Lastly, if you are a serious candidate to develop a great evaluation essay topic, then you should consider getting advice from experts on the topic. This way, you will get to develop your own unique evaluation essay topic. You will also be provided with an overview of what you need to do to succeed and if you are on the right track, you will even receive a sample evaluation essay topic.

Amazing Strategies for Building Confidence in Teachers

Having confidence will only improve a teacher’s value as it naturally boosts their overall effectiveness. It is a key component of being successful. Students in particular quickly pick up on a lack of self-confidence and use that to tear a teacher down even further. Lacking self-confidence will eventually force a teacher to find another career. Confidence is something that cannot be faked, but it is something that can be built. Building confidence is another component of a principal’s duties. It can make all the difference in the world in how effective a teacher is. There is no perfect formula because every person has their own unique level of natural confidence. Some teachers do not require their confidence to be boosted at all while others require lots of extra attention in this area. A principal should develop and implement a strategic plan for building confidence in teachers.   The remainder of this article will highlight seven steps that can be included in such a plan. Each of these steps is simple and straightforward, but a principal must always be cognizant of implementing them on a regular basis. Express Gratitude Teachers often feel under appreciated, so showing them that you truly appreciate them can go a long ways in building confidence. Expressing gratitude is quick and easy. Make a habit of telling your teachers thank you, send a personal appreciation email, or give them something like a candy bar or other snack on occasion. These simple things will improve morale and confidence. Give them Leadership Opportunities Putting teachers who lack self-confidence in charge of something may sound disastrous, but when given the chance they will surprise you more times than they let you down. They shouldn’t be put in charge of large overwhelming tasks, but there are plenty of smaller type duties that anyone should be able to handle. These opportunities build confidence because it forces them to step outside their comfort zone and gives them a chance to be successful. Focus on the Strengths Every teacher has strengths, and every teacher has weaknesses. It is essential that you spend time praising their strengths. However, it is necessary to remember that strengths need honed and improved just as much as weaknesses. One way to build confidence is to allow them to share strategies that highlight their strengths with their colleagues in a faculty or team meeting. Another strategy is to allow them to mentor teachers who struggle in areas where they have strengths. Share Positive Parent/Student Feedback Principals should not be afraid to solicit student and parent feedback about a teacher. It will be beneficial regardless of the type of feedback you receive. Sharing the positive feedback with a teacher can truly be a confidence booster. Teachers who believe they are well respected by parents and students gain a lot of confidence. It naturally means a lot of those two groups to believe in a teacher’s abilities. Provide Suggestions for Improvement All teachers should be given a comprehensive Personal Development Plan that serves as a guide for improvement in areas of weaknesses. Most teachers want to be good at all facets of their job. Many of them are aware of their weaknesses but do not know how to fix them. This leads to a lack of self-confidence. An integral part of a principal’s job is to evaluate teachers. If there isn’t a growth and improvement component to your evaluation model, then it won’t be an effective evaluation system, and it certainly will not help build confidence. Provide Young Teachers a Mentor Everyone needs a mentor that they can model themselves after, seek advice or feedback from, and share best practices. This is especially true for young teachers. Veteran teachers make excellent mentors because they have been through the fire and seen it all. As a mentor, they can share both successes and failures. A mentor can build confidence through encouragement over a long period of time. The impact a mentor has on a teacher can span the length of several careers as the young teacher transitions into becoming a mentor themselves. Give Them Time Most teacher preparation programs do not prepare a teacher for life in a real classroom. This is where the lack of self-confidence often begins. Most teachers come in excited and fully confident only to realize that the real world is much tougher than the picture they had painted in their mind. This forces them to adjust on the fly, which can be overwhelming, and where confidence is often lost. Slowly over the course of time with assistance such as the suggestions above, most teachers will regain their confidence and begin to make the climb towards maximizing their overall effectiveness.

Essay on The Cold War and U.S. Diplomacy - 1287 Words

Assignment 1 - The Cold War and U.S. Diplomacy SHAMIKA WARD EMMANUEL OBUAH POL 300: Contemp Intl Problems May 31, 2013 The Cold War and U.S. Diplomacy The Reagan Doctrine was the foreign policy in the United States, enacted by President Ronald Reagan. The doctrine was design to eradicate the communist governments in Africa, Asia, and Latin America that were authorized and corroborated by the Soviet Union. This assignment will review by what method the United States delivered open and private backing to guerrilla and resistance movements during the Regan years. Additionally, explain the political doctrine detailed events that occurred in Afghanistan when the Soviet Union invaded. As a final point, this assignment will define†¦show more content†¦Internally, Democrats in Congress advised that the Regan Doctrine would ultimately lead to a nuclear war in return; they attempted to hamper and break the enactment of the doctrine (Conservapedia, 2012). Historian Barbara Tuchman differed with Regan confrontation doctrine and desired the United States to follow the stuff goose strategy. This decision was to offer the Soviet Union wi th consumer goods and all the grain they needed. Nonetheless, in spite of Regans lack of foreign policy qualifications his detection to stop the â€Å"Evil Empire† would not deter him. Nevertheless, several people thought he was a precarious warmonger (Souza, 1997). Explicate the Regan Doctrine and Specific Actions and Events With the war in Afghanistan into a year, most of the international community believed that the Soviet Union was invincible and to stop them would lead into a nuclear war. In an article written in the Third World Quarterly, by Andrew Hartman titled, The Red Template: US Policy in Soviet-Occupied Afghanistan. â€Å"The broad framework of US foreign policy in the era of the Cold War, as well as other eras, the U.S. must adhere to the bottom line. This means, protecting a constructive investment environment for private business benefits† (Hartman, 2002). In 1981, former Pakistani Dictator and General Mohammed Zia al-Haq, understood US Policy bottom line. In a meeting with William Casey, the Director of the CentralShow MoreRelatedPol 300 Assignment 1: the Cold War and U.S. Diplomacy638 Words   |  3 PagesPOL 300 Assignment 1: The Cold War and U.S. Diplomacy Click Link Below To Buy: http://hwcampus.com/shop/pol-300-assignment-1-the-cold-war-and-u-s-diplomacy/ Assignment 1: The Cold War and U.S. Diplomacy Due Week 5 and worth 135 points Select a president from the table, â€Å"Presidents and Their ‘Doctrines,’† in Roskin, Chapter 4. Then write a 3-5 page paper on the doctrine that president used according to Roskin. Your research must include at least four (4) credible sources, apart from your textbookRead MoreThe Cold War and U.S. Diplomacy: The Ronald Reagan Doctrine - Essay3303 Words   |  14 PagesThe Cold War and U.S. Diplomacy: The Ronald Reagan Doctrine By: Jennefer Paddock Professor Altman: POL300 March 4, 2012 The Cold War and U.S. Diplomacy: The Ronald Reagan Doctrine President Ronald Reagan’s Doctrine was supposed to sponsor anti-communist guerillas who were trying to overthrow pro-Soviet regimes (Roskin 58). President Reagan supported anti-communist groups, and Reagan argued that the American economy was on the move again, while the Soviet Union had become stagnant. President ReaganRead MoreThe Legacy Of The Reagan Doctrine Essay1150 Words   |  5 Pagesdoctrine specific events that occurred in Afghanistan when the Soviet Union invaded. Finally, this assignment will describe the advantages and disadvantages based on the Regan Doctrine. Summarize The Situation of U.S. Diplomatic of The Regan Doctrine Throughout the opening years of the Cold War, Presidents Richard Nixon, Gerald Ford, and Jimmy Carter all sanctioned policies against communism in order to contain it. Ronald Regan rejected their dà ©tente policy in 1979, when the Soviet Union invaded AfghanistanRead MoreTruman Was The Biggest Catalyst For Igniting The Cold War With The S oviet Union1045 Words   |  5 PagesHarry S. Truman was the biggest catalyst for igniting and sustaining the Cold War with the Soviet Union. Truman began his attempts to intimidate Joseph Stalin and the Soviet Union as early as the end of World War II, by dropping atom bombs on Hiroshima and Nagasaki to display his nuclear power. He continued to use nuclear weapons to intimidate his opponent by authorizing the construction of the hydrogen bomb in 1950. During the same year, Truman signed the National Security Council Paper Number 68Read MoreJohn F. Kennedy s Record On Foreign Policy1304 Words   |  6 Pagesambassador to the United Kingdom during the start of World War II; Chairman of both the Security and Exchange Commission and the Federal Maritime Commission. His mother’s, Rose, father, John F. Fitzgerald served as Mayor of Boston and as a U.S. Congressman and his grandfather, a member of the Massachusetts State House and Senate. From this tradition of service, John F. Kennedy, although constantly sick, enlisted in the US Navy during World War II. While serving as a PT boat skipper, Kennedy’s boatRead MoreThe Politics Of Power By Ira Katznelson1315 Words   |  6 Pagestransition into the globalization era, and environmental problems. From the beginning of the exploration era, to the globalization ear, foreign policy never escaped existence. The use of foreign policy continued into the beginning of World War II, after the war, and through present day. Between each date in history, foreign policy increasingly has played a major role in the turning tides within each event. The importance of foreign policy instructed the world into what it is today and has continuedRead MoreThe War Soviet Expansion Of The United States1409 Words   |  6 Pagescould expect that a change was going to come—and they were right. After years of military action attempting to stop Cold War Soviet expansion, first in Vietnam under Presidents Kennedy, Johnson and Nixon, followed by the quick and possibly unnecessary bombing of Cambodia by President Ford in response to seizure of the U.S. freighter Mayaguez (History.com, 2016), Americans were war-weary. Thus they welcomed the affable Southern peanut farmer who promised a foreign policy based on high moral principlesRead MoreU.s. Foreign Policy Approaches1424 Words   |  6 PagesThe United States (U.S.) uses two approaches to their foreign policy. The first approach is realism. This viewpoint stresses that the principal actors, states, will pursue their own interests in an anarchical world. States will try to establish a balance of power that restrains aggressive states from dominating weaker ones. The second approach is idealism. This view stresses that states should transform the system into a new international order where peace can prevail. This approach emphases theRead MoreEssay on Public Diplomacy852 Words   |  4 Pagesimage of public di plomacy is that it is nice and warm and comforting in contrast to the harsh realities of hardball diplomacy and military action. In the soft power approach to public diplomacy, the United States seeks to promote its interests through attraction (as opposed to coercion); soft power is the use of the attractiveness of a country’s culture, political ideals, and policies to get others to admire those ideals and then follow one’s lead. This approach to public diplomacy uses such devicesRead MoreJohn F. Kennedy s Strategy On Foreign Policy1275 Words   |  6 Pagesambassador to the United Kingdom during the start of World War II; Chairman of both the Security and Exchange Commission and the Federal Maritime Commission. His mother’s, Rose, father, John F. Fitzgerald served as Mayor of Boston and as a U.S. Congressman and his grandfather, a member of the Massachusetts State House and Senate. From this tradition of service, John F. Kennedy, although constantly sick, enlisted in the US Navy during World War II. While serving as a PT boat skipper, Kennedy’s boat

Reflection Journal in International Business - 1692 Words

1. When I was given the slides by Mr Dasilva, my heart pounded. Oh no†¦. International Business. It sounded so global and dry. I was hoping that it will be somewhat similar like Marketing. However, we were told that International Business is defined as Globalisation of Business where countries are more integrated and are interdependent on world economy. Which is similar like Marketing but in a wider view. Approaching to the learning of International Business, students were told on the Problem Based Learning. We learn base on the concept of applying the knowledge learnt and obtain answers through the process of thinking skills. There were no right or wrong answers as different individual will look at each problem in a different perspective.†¦show more content†¦A Japanese branded car â€Å"Hyundai Jazz† parts made in Japan but assembling in Thailand. Does it not sound familiar? My learning process for this chapter is the concepts of Globalisation where the basic understanding of International Trade must be learn. It is where country exports their business to consumers of another country. However as years move ahead and the world evolved with changes, business not only export or import products but started investment on manufacture their home product in a foreign country. Trade has started back as early as the 1920, where United States monopolised the Foreign Direct Investment. However, as stated in the textbook that the world’s nation erected formidable trade barrier to international trade due to the protect each own domestic industries against foreign competitors. Until the end of World War 2, GATT worked towards removing barriers to free flow of goods. In this chapter, we were taught on the main ingredient of International Business, where if we do a mind map, the headlines will be Globalisation of Markets, Globalisation of Products and Drivers o f Globalisation. Globalisation is branch out to many determinants, what lead to business to Globalisation and how it started to rise. I also learn that all these factors are inversely related to one another and objectives of International Business is a common ground of understanding where firms want to achieve competitive advantage in theShow MoreRelatedMajor Economic Journal : Business And Economics Journal907 Words   |  4 PagesBusiness and Economics Journal The first journal I found was Business and Economics Journal which is an open access publisher. The main side gives an overview of useful links like most viewed article, indexing and archiving, eBook etc. Followed by article recommendations based on categories: †¢ Accounting †¢ Business Management †¢ Economics †¢ Finance †¢ Management †¢ Marketing Pursued by a tweet section, Editor Board, and other important information. Nevertheless, this webpage representsRead MoreTheory of Values: Crossvergence930 Words   |  4 PagesIntroduction Cross cultural studies has great impact especially to business managers. National culture or core culture that developed the individual before it is influenced by other factors in the environment and society is subject to change depending on how strong the influences would be. However for the individual to fit in, they have to embrace the new found culture or a new culture might have evolved combining the core values and the current society’s value. Literature Review In KelleyRead MoreCultural Crossvergence931 Words   |  4 PagesIntroduction Cross cultural studies has great impact especially to business managers. National culture or core culture that developed the individual before it is influenced by other factors in the environment and society is subject to change depending on how strong the influences would be. However for the individual to fit in, they have to embrace the new found culture or a new culture might have evolved combining the core values and the current society’s value. Literature Review In KelleyRead MoreExplicit and Implicit Barriers1270 Words   |  6 PagesExplicit and Implicit Barriers: how they impact MNCs Benjamin Osiel International marketing is a concrete field and established on the principle that transactions can be carried out through International marketing much more effectively because of many necessities that are still unsatisfied throughout the world. Hence, this particular field could improve the quality of life of each individual (Cayla and Arnould, 2008). It is identified that organisations would experience difficulties by exportingRead MorePRS Coursework 11224 Words   |  5 Pagesdiscussing the module overview and after attending lecturers for the first four weeks, the misconception of the module being a theoretical one was corrected the moment I realised that the learning skills that were presented such as learning styles and reflection were very practical and applicable to my everyday life. I was caught up in my thoughts, thinking about my past experiences and how differently I would have approached learning if I had prior knowledge of these learning skills. Even though I hadRead MoreGlobalization and Its Effects895 Words   |  4 Pagespervasiveness of globalisation in this century compared to previous is the acceleration of cultural issues driven by rapidly changing technologies that impact international trade agreements (Vitell, Nwachukwu, Barnes, 1993). Time is literally compressed to a level never before seen before in glob alisation of previous centuries, with drastic impacts on international trade and corresponding management practices. Trade is now much more transactionally-driven and more focused on measurable results in near real-timeRead MoreReflection on How to Make the Most of Working in Collaboration with Others972 Words   |  4 PagesIn Lawrence’ (2013, p.195) point of view: â€Å"In the management classroom, theories on reflection and experiential learning clearly influence the use of personal, reflective writing exercises. They are used to illustrate course concepts and help students take charge of their own educational experience (and, therefore, practice making meaning for them).† Therefore, through reflection, we can make connections and examine our learning processes. When I started to learn this module, I found it includesRead MoreLeading A Multicultural Group. Cornelius Cash Essay1010 Words   |  5 Pagesthe success of organizations is dependent on the leader’s skills in merging diverse cultures in building high performance teams across multiple countries. Global organizations are required to adapt to continuous changes in culturally diverse global business environment. Multinational leaders must become adapt to leading a culturally diverse workforce if the organization is to become transcontinental. Therefore, there must be an emphasis on diversity training and cultural sensitivity training acrossRead MoreCase Study (Wipro Technologies Europe a) Essay1366 Words   |  6 Pagesthe India and Europe (Wipro Technologies Europe A, 2015). For example, the European should build the favourable relationship between the clients and India-base Wipro people , so this is an effective measure to decline the uncertainty in the European business (Wipro Technologies Europe B, 2015). Thirdly in the Individualism vs. collectivism part Nany emphasized the collectivism and stressed on the team work because all sales and customer interactions in Wipro’s operational model involved team interactionRead MoreHuman Resource Industry Audit - Reflection Paper1325 Words   |  6 PagesHuman Resource Industry Audit - Reflection Paper Tommy Kramer Nov 4, 2006 Human Resource Industry Audit - Reflection Paper Change is the one constant in the highly competitive business world. Industries are consistently exploring different ideas, techniques, and processes to make or keep their organizations moving forward in the competitive environment. The commercial airline industry is an extremely competitive, safety-sensitive, high technology service industry (Appelbaum and Fewster, 2002)

Essay on Effects on Consumerism - 742 Words

Consumerism is a description of society’s lifestyle in which many people embrace to achieve their goals by acquiring goods that they clearly do not need (Stearns, 7). The idea that the market is shaped by the choice of the consumers’ needs and wants can be defined as a consumer sovereignty (Goodwin, Nelson, Ackerman, Weisskopf, 2). This belief is based on the assumption that the consumer knows what it wants. Contrary to this logic, marketers convince us that the consumer does not know what they want. The consumer has to be told what they want or be persuaded by advertising items in a matter that demonstrates the reason a product makes their life easier or will improve their life instantly. As one of the most successful entrepreneurs,†¦show more content†¦Consumption, we describe as the act of meeting basic needs with material goods and the practice of consuming as a way of life is ‘consumerism’ ( Kennedy 173). The ideology that the meanin g of life is found in buying things has really caused majority to spend almost their monthly salary on goods and services in search of utility. This excessive recreational spending also plays a part in increase of inflation, also has made more money in circulation. The world is the influenced by what they see and want to be there, where the low class wants to be like the middle class and the middle class trying to look like the upper class. Today celebrities and people in upper class have influenced our sense of importance and needs, when it comes to the aspect of picking commodities. Thus, many have resulted to high and unnecessary expending in order to imitate a particular social icon. It can be ascertained that almost all average American adult being in debt might be as a result of overspending their need limit. This excessive and unnecessary spending as a result to boost our economic status has led to some drastic tragic events. A Chinese man, Tao Hsiao, 38, on the 9th of Decemb er 2013, jumped to his death in a shopping mall at China because the girlfriend would not stop shopping after several hours of shopping ( The Washington Times). â€Å"He told her she already had enough shoes, more shoes that sheShow MoreRelatedEffects Of Consumerism And Pollution808 Words   |  4 PagesConsumerism plays an intricate role in the daily lives of many people around the world. Those who affected by consumerism include those who are the buyers, the producers of goods, owners of the production company, and those affected by the pollution that can result because of production. Reducing consumerism would be beneficial for many, as well as for the environment. But what further steps can be taken to address the issue of consumerism and the pollution that comes along with it? One importantRead MoreNegative Effects Of Consumerism1180 Words   |  5 Pages Consumerism is one of the powerful influence in our society daily affects our life. The term â€Å"consumerism† no longer about the protection or promotion of the interests of consumers, but instead the idea that to be happier, better and more successful people we must have more stuff. Today we live in a time when there is little to no understanding of how the goods we consume and take for granted came into being. Without this we lack the knowledge to understand the true costs of our consumption, andRead MoreNegative Effects Of Consumerism On Society825 Words   |  4 PagesConsumerism plays an extreme role in today’s economy and society. It is one of the key aspects of the economy growing, however it negatively affects the people of society. Consumerism has taken over society, with peoples’ need to classify themselves in a certain social status with the purchases of expensive merchandise. It may help the economy thrive, however it is society’s downfall with its depressing need to buy unnecessary products. Through modern technology, consumerism can easily capture peopleRea d MoreNegative Effects of Consumerism Essay1753 Words   |  8 PagesNegative Effects of Consumerism on North American Society Consumerism is damaging to our society, in our North American society consumerism is often portrayed to be a negative aspect of people’s lives. However, one can also argue positive effects that result from consumerism, or emphasize on the negative effects of consumerism and how it can be a constraining force in one’s own life. Consumerism is an idea of an economic policy that the market is shaped by the choice of the consumer and continuesRead MoreEssay The Effects of Consumerism on Adults and Children1085 Words   |  5 PagesThe Effects of Consumerism on Adults and Children Consumers are creatively successful when designing a persuasive advertisement for increased profitability. In a normal household, it’s the parents who have the financial obligations; therefore, it would be wise to grab their attention. On the other hand, it takes less than a strategic mind targeting children because the simplest things fascinate them. Businesses have been perfecting commercials to be effective on the viewers, for years. AlthoughRead MoreConsumerism And Its Effect On The 21st Century Essay921 Words   |  4 PagesConsumerism in Healthcare Healthcare consumerism is increasing in importance in the 21st century. In today’s world, consumers have multitudes of information available that at one time was strictly available to the medical profession. Patients obtain information through the internet, commercials, and ad campaigns. The days when consumers followed referral recommendations are drifting away. Consumers are now at the center of the health care system causing customer service to be a key component to anyRead MoreThe Effects Of Consumerism On Children s Lives1522 Words   |  7 PagesToday children are exposed to a different world than the one their parents grew up in. Consumerism plays a significant influence in children’s lives, including technology. This has led to over usage of technology as a reason for increased health issues in children, and basic building blocks of healthy development being ignored. Children are no longer interested in creative play, which is vital to problem-solving, learn ing, imagining and thinking. Instead, children can often be found sitting inRead MoreEssay about The Effects of Consumerism on Adults and Children1937 Words   |  8 PagesThe Effects of Consumerism on Adults and Children Businesses are creatively successful when designing a persuasive advertisement for increased profitability. The most popular ways of broadcasting a product are through radio, internet, billboards, newspapers, and television being the most effective. Many adults watch TV and they are usually the ones with the paycheck, so commercials are aimed toward them. On the other hand, it takes less than a strategic mind targeting children because they are fascinatedRead MoreConsumerism Has Changed Our Society1342 Words   |  6 PagesConsumerism over centuries has shaped our society into the world we live in today. Throughout our history, the American dream has been to become the most successful person you can possibly become given the opportunities presented to you. Consumerism has provided our country with a lot of jobs and efficient sources of income for the general population. Consumerism gives our country an upside unlike many other countries in that you could grow up in a hardworking blu e collar family and become the mostRead MoreDisadvantages Of Consumerism1154 Words   |  5 Pages â€Å"The study of consumerism in world history does not provide a definitive balance sheet on whether the long-term results are favorable or unfavorable. But it does provide perspective, allowing [a] greater understanding of what consumerism involves, and perspective...offers a greater capacity to choose...rather than being swept away by the latest enthusiasm† (Stearns, 159). Peter Stearns’ book â€Å"Consumerism In World History: The Global Transformation of Desire† offers an extensive perspective on the

H&M Competitive Advantage - Importance Strategic Management

Questions: 1. In which areas do HM have strategic capabilities and what are they? 2. What are HMs threshold and distinctive resources and competences?3. In what areas and functions do HMs strategic capabilities provide for competitive advantage? 4. To what extent can they be sustained? 5. To what extents can other fashion retailers be successful in imitating HMssuccess? 6. Which competitor(s) is/are a real threat to HM? Why? 7. What should HM and CEO Karl-Johan Persson do to sustain and further strengthen HMs competitive advantage? 8. What should they do about areas with only temporary advantages? 9. Are there areas where HM need to develop further capabilities and, if so, in which areas/functions?10. Assess the viability of HM strategy 11. the extent to which global strategy can successfully be pursued in the long term? 12. Discuss the implications of technology for their business model? 13. Contributions Dick Smith case study workshop /analyses? Answers: Introduction The current business market demands for innovativeness that helps the organizations in securing the competitive position. It is necessary to utilize the strategic capabilities to enhance the organizational productivity and sustain in a competitive scenario (Shen 2014). The study will highlight such strategic capabilities that are essential for remaining competitive in this volatile business market. The study discusses the case scenario of HM, which is a leading fashion and apparel retail brand. The company has been looking forward to implement the effective strategic decisions that can sustain the competitive position of the company in a significant way. The use of theoretical approaches will identify the business potentiality for securing the sustainable position of the business in this changing scenario. 1.Areas where HM have strategic Capabilities The strategic capability is widely concerned with the resources as well as competence that an organization could employ to provide values to its customers. Certain areas are such as design, supply chain management and marketing where the strategic capabilities of HM remain. However, the more potential areas of HMs operation where strategies capabilities are highly visible are the competence and resources. Hence, the resources could include the physical facilities such as production officers that hold the responsibilities of coordinating with commissioned as well as approved suppliers and factories across the globe (Shen 2014). The other physical facilities include distribution centre and the warehouses. In the case study, it is mentioned that HM does not own any sort of outlets as well as the firm tends to outsource its production to approved apparel manufacture. In addition, the resource of HM where strategic capabilities remains is human resource and finance (Li et al. 2014). The human resource of HM include leadership, which is three generation of Persson family, the entire legacy remains as the key to HMs culture and highly motivated workforce. At HM, the personal qualities of the workforce matter much more than the formal qualification as well as credential. In addition to this, the finance could include long-term commitment and a strong financial foundation for HM. The case study further imply that financial results as well as ratio still look positive though, the shareholders complain regarding a decrease in total shareholders returns. On the contrary, the competencies include the culture, design, store concept, marketing and CSR (Kant Hvass 2014). It is learnt that the business model of HM is focused at delivering the latest trends at best price in a more effective way building a committed workforce. In order to provide, HM usually rely on its strong culture where the values and the norms such as employment, experimentation and informality are large ly encouraged. 2. HMs Threshold and Distinctive Resources and Competence As discussed above, the resource and the competence are the major areas where strategic capabilities of HM exist. From this discussion HMs threshold, distinctive resource and competences can be categorized. The thresholds of HM are physical facilities and stable finance and this effectively imply that these resources are highly required to meet the demand of the customers (Taplin 2014). Physical facilities such as skilled workforce that effectively contribute to the organizational productivity, manufacturing capacity of the company, developed stores have high impact on competitive advantages. In addition to this, the financial capabilities also fall under threshold resource. As the firm has been running the operation over a long time, it has gained a large amount of capital and the suppliers money also strengthen their financial position. Notwithstanding, it can be added that physical facilities are the threshold resource for HM, as its workforce and manufacturing capacity make the f irm capable of providing unique quality of product. On the other side, distinctive resources of HM are found to be intangible assets and human resources that help the firm to gain the competitive advantages over the competitors. The intangible asset of HM include its brand value, equity as well as IT systems that are consistently enhanced to ensure supply and demand. The enhanced brand name of the firm also helps to monitor the needs and demands of the customers based on the sales pattern (Battaglia et al. 2014). In addition to this, human resource of HM also comes under distinctive resource. The human resource of HM includes culture and highly committed workforce. The culture and workplace at HM influence their performance. Likewise, the competencies of HM are culture, replication, design, store concept and marketing strategies 3. Areas and the Functions do HMs Strategic Capabilities Provide for Competitive Advantages Although, the strategic capabilities have been considered in respect of resource as well as competence and they are evaluated through the lens of their threshold as well as distinctive character. There are other particular ways such as VRIO framework to make the analysis of the competitive advantages (Fernie and Sparks 2014). Figure 1: VRIO Framework of HM to identify the areas holding competitive advantages (Source: Shen 2014) The above-mentioned framework clearly indicates that HM derives a huge amount of its sustained competitive advantages from its unique organizational culture as well as developed human resource management. The firm has the ability to replicate the same store concept across the globe as well as its overall strong brand and market position. All these aspects are intensely embedded in the business model of HM. For instance, the organizational culture in HM is highly influenced by the strong personality of founder Erling Persson (Li et al. 2014). These leaders successfully managed to uniquely place the brand in the market. The uniqueness helps the firms to gain the competitive advantages over the competitors in the market. 4. To the Extents where the Competitive Advantageous can be Sustained The organization HM has the ability to sustain the competitive advantages to higher extent, as the firms organizational culture and HRM practices have are unique and valuable. The competitors might find it difficult to implement until and unless, they have the large capital and increasing sources of revenue. In addition, the marketing strategies of HM are quite innovative such as the design of product, the quality of product. However, the workforce of HM plays a significant role in developing such unique quality of service. The highly developed product at low price in a competitive market creates scope for the firm to gain the profits. On the other side, the brand and the market position of HM is costly to implement and imitate. This quality differentiates the firm from the competitors. In addition to all these, HM develops the areas for sustainability commitment such as clearing expectation about fair living wages and increasing expectation regarding the environmental performance (T urker and Altuntas 2014). It has paid the attention to the clear standards concerning animal welfare in HMs value chain. This has promoted the brand and eventually helping to sustainable competitive advantages. 5. To what Extent can other Fashion Retailers be Successful in Lmitating HMs Success? The above-mentioned discussion helps to learn that the organization HM has unique marketing characteristics that differentiate the firm from others. The threshold resources, distinctive resources and competencies help to know some particular areas such as marketing strategies, HRM practices, replication and culture and leadership are unique and difficult to implement. The competitors could find it difficult to imitate these aspects to gain the competitive advantages. Notwithstanding, it is also observed that design, purchasing and store operations implemented by HM can be implemented by the competitors as well. Moreover, the case study indicates that organization is running the operation in a market where the competitors like ZARA and MS have acquired a large share of the market. ZARA provides high quality of products and it has always maintained its standards in the market (Huang and Sarigll 2014). Conversely, HM is observed to be enjoying competitive advantages over its rivals; nev ertheless, the long-term sustainability of the position is temporary. More specifically, the flexible store layout as well as the unique design collection is valuable as well as rare strategic capabilities. The competitor of HM such as ZARA has the similar competences for shaping their fashion trends. It has the ability to open up the store in popular location. Therefore, it can be ascertained that the competitors like ZARA has the competences to imitate HM to large extent. Alternatively, Entwistle (2015) commented that ZARA itself is one of the leading brand in the clothing industry; thereby it could be a threat for HM as far as market position is concerned. 6. Competitors of HM as the Real Threat The existing studies on HM and the current market scenario indicate that HMs position in the market is poorly secured, due to the presence ZARA, GAP and MS. Although, HM provides high quality of products and strengthens its position in the market, the competitors like ZARA have excellent brand management strategies. ZARA divides the products sold within its stores into lower garments as well as upper garments with the increasing price points being higher for the upper garment (Brannon and Divita 2015). ZARA expects to be perceived as a high-end retailer with the affordable price. In addition to this, this is also observed that Zara does not make large investment on advertisement as the part of the business strategy; instead the firm makes the investment on the advertisement of opening new stores to reach the customers with the products they desire. ZARAs lightning-fast supply chain permits to implement trends as well as provide products in near real time. The strength of ZARA include s strong style, identity and wide store presence with fewer advertising campaign as well as ownership of its production. This ensures firm has better control of its product quality. Therefore, it can be mentioned that ZARA can be a real threat for HM in clothing industry. 7. Strengthening the Sustainable Business of HM Each of the organizations takes the beneficial initiatives in order to strengthen the sustainable business position in this volatile market. Similarly, Karl-Johan Persson, the CEO of HM requires concentrating on the preferable initiatives to strengthen the organizational position in this competitive business market (Crane and Matten 2016). MS has already paid attention towards some of the specific initiatives that are effective enough in achieving the competitive advantage. Apart from these initiatives, it is much essential for the company to keep the concentration on more initiatives that will sustain the competitive position for the future prospects. These initiatives are discussed further: Business Expansion The strategic development is one of the key methods of achieving the competitive advantage. It is essential to keep the focus on the beneficial strategies that will sustain the competitive position in the volatile business market. Accordingly, the CEO of HM requires concentrating on the business expansion process in different countries. It is noticed that the company has been expanding the business in the major cities of India (Sfu.ca 2015). It will be much beneficial for the company if the business can be expanded in other countries as well. However, it is essential for the company to derive the ideas about the traditional and cultural trends that inspire the customers to purchase the products or services. The company will be benefitted if it can generate the supports from varieties of customers (Sabnis 2015). Business expansion process helps in gathering the customers attentions towards the offered products. Moreover, it will be much helpful in sustaining the competitive position o f the business worldwide. Technological Development The current business environment is frequently changing. Business companies are driven by the technological improvements and business innovations. Undertaking the innovative business functionalities is necessary for sustaining in this changing business scenario (McDonagh and Prothero 2014). Similarly, the CEO of the company requires focusing on more technological development to bring more innovations in the business functionalities. For instance, the company can develop the informative websites from where the customers can receive the necessary information. Moreover, the development of the online shopping sites will also be much preferable for the company to create the customer buzz. 8. Areas with the Temporary Advantages The CEO of HRM has been focusing on several temporary advantages, such as branding market position, HRM, and Replication Internationalisation. However, it is noted that these are the areas which indicates the temporary advantages for the business. it is necessary to undertake the long-term initiatives that can be beneficial enough for the longer sustainability of the company in this volatile business market. The major legacy of Perssons Family is to influence the organizational culture. Achieving this temporary competitive advantage is specifically concentrating on the financial foundation (Yamada, Ling, and Nakatsuka 2014). A strengthened financial base is much important for strengthening the competitive position. However, it is necessary for the company to implement the risk mitigation plans. One of the major risks is the inefficient HRM practices can affect these temporary advantages (Seo and Kim 2015). The associated human resource management needs to improvise the organization al functionalities much frequently. The total quality improvement would be one of the most significant strategies to sustain these temporary advantages. 9. Development of Further Capabilities The company has implemented the strategic decisions that can bring the temporary advantages for the company. It is noted that the continuous improvement in the organizational functionalities will be helpful for sustaining the competitive position. The company needs to develop the further capabilities in order to strengthen the competitive position in this changing business market (Sandybayev and Nicosia 2015). Firstly, the company needs to apply the unique leadership style that can promote the long term commitments. Secondly, the company can work on improvising the human resource and culture methods. The effective human resource practices will be beneficial enough in motivating the associated employees and increasing the organizational productivity (Finster and Hernke 2014). Thirdly, the remarkable capabilities of replication and internationalization are the major weapons for sustaining the competitive advantage (Peirson-Smith 2014). Fourth, the company can pay attention towards sust aining the leading position in the high fashion and the strong brand presentation. Focusing on frequent improvements in these areas would be much beneficial for the company to sustain the organizational position in this competitive environment. 10. Viability of HM Strategy The major strategies of HM are mainly implemented for sustaining the competitive position in current business scenario. As per the VRIO Framework, it is noted that the undertaken initiatives are justified for strengthening the organizational position in this competitive market. The strategies undertaken by HM are somewhat viable enough to achieve the determined goals. For example, the application of the unique leadership style can bring the efficient performance outcome of the employees that can improve the organizational productivity (Mo 2015). On the other hand, the effective HRM practices would ensure the proper decision making process for achieving the competitive advantage. Furthermore, the company can even gain the competitive advantage by gathering more customer support. Hence, the brand promotion is the most helpful platform to make the customers aware of the product features and quality. Comparing the business strategies with the competitors suggests that the implemented str ategies are viable for the company to sustain the competitive position. 11. Global Strategy for long term It is essential to recognize the impacts of the global strategy that can establish a long-term sustainability for the company. HM has been implementing the fruitful strategies that are helpful enough in gaining the competitive position that can beat the other competitors in the market. As per the global strategy, the company adopts the participative culture, which is the spirit of the company. The leadership approaches undertaken by the company is emphasizing the direct and straightforward relationship with the employees (Li et al. 2014). On the other hand, it is noted that the HM is much concerned about providing values to the personal qualities much more than the formal qualifications. The company looks for the people with right personality and qualified with proper skills. This strategy is beneficial for establishing a long term employee orientation (Huiru 2011). The constant growth strategy is much commendable. The implementation of the frequent growth strategies has secured the strengthened and leading position for the company in this competitive scenario (Shen 2014). Therefore, the global strategies are useful for pursuing the global strategy for long term. 12. Implication of Technology for the Business Model The business model structured by HM specifies the establishment of e-commerce business. In this era of the globalised business, e-commerce stores have become much profitable and popular. The different search engines available in the internet sources are making the customers search for their preferred clothes much easily. Moreover, development of such informative websites is also helpful in reducing costs by applying e-commerce stores. In spite of such opportunities, it is noticed that the technological development opportunities are much less for the company (Sfu.ca 2015). However, if the company can pay attention towards improving and developing the communication technologies, it will be easier for the company to understand the basic demands of the customers (Manrique 2016). Moreover, it will be more convenient in capturing the markets and build a strengthened brand identity. Eventually, the company can avail the opportunity to gather more customers supports (Sfu.ca 2015). Therefore, it can be inferred that the technological development has the greater impacts on achieving the competitive advantage. 13. Contributions Dick Smith Case Study Analysis The implosion of the Dick Smith Case study provides the insightful ideas about the avoidable circumstances for running a retail business. Dick Smith was the fastest growing consumer electronic retailer in Australian market. The efficient business functionalities helped the company to earn profit of almost $37.9 million (Abc.net.au 2016). However, soon the company collapsed from the profit level due to the disregard for all the stakeholders. The company was accused for not operated by the efficient executive director. Therefore, the company failed to manage the proper investments for the business. The inefficient management decision became the major hindrance in developing the organizational functionalities. In order to establish the long term sustainability, it is necessary for the leaders to look beyond the existing situation. Furthermore, it is even essential to undertake the innovative business procedure that can sustain the competitive position. However, the wrong executive opera tional process was the major reason behind the business failure of Dick Smith (Abc.net.au 2016). Therefore, it becomes clear that HM needs to be cautious enough in taking any management decisions. Especially, in case of making decision with the capital investment, it is necessary to understand the concerns of the stakeholders at the initial stage. The company should recognize the preferences and demands of the associated stakeholders and organize the business functionalities accordingly (Saeidi et al. 2015). Similarly, it will be much helpful in gathering the supports from both the internal and external stakeholders. In fact, the company will be able to implement more relevant strategic decisions that are beneficial enough in sustaining the competitive position. In addition to this, the company can establish the long term business benefits in a significant way. Conclusion The ideas derived from this study depict that HM requires focusing on several suitable strategies that can secure and sustain the competitive position of the business. The company faces direct competition with Zara. Therefore, it becomes necessary for the company to modify the business functionalities by adopting the suitable technicalities. Furthermore, adopting the innovative business process will also be helpful enough in sustaining the competitive position of the business. It is noted that the failure of the business decision making process can decrease the profitability level. However, it is thus essential for the company to keep the concentration on the fruitful business procedure to survive successfully in this unstable business environment. Reference Abc.net.au, 2016. Dick Smith CEO was incompetent, former director says. [online] ABC News. Available at: https://www.abc.net.au/news/2016-09-07/dick-smith-director-criticises-ceo-and-banks-over-collapse/7823998 [Accessed 9 Feb. 2017]. Battaglia, M., Testa, F., Bianchi, L., Iraldo, F. and Frey, M., 2014. Corporate social responsibility and competitiveness within SMEs of the fashion industry: Evidence from Italy and France.Sustainability,6(2), pp.872-893. Brannon, E.L. and Divita, L.R., 2015.Fashion forecasting. Bloomsbury Publishing USA. Crane, A. and Matten, D., 2016.Business ethics: Managing corporate citizenship and sustainability in the age of globalization. Oxford University Press. Entwistle, J., 2015.The fashioned body: Fashion, dress and social theory. John Wiley Sons. Fernie, J. and Sparks, L., 2014.Logistics and retail management: emerging issues and new challenges in the retail supply chain. Kogan Page Publishers. Finster, M.P. and Hernke, M.T., 2014. Benefits organizations pursue when seeking competitive advantage by improving environmental performance.Journal of Industrial Ecology,18(5), pp.652-662. Huang, R. and Sarigll, E., 2014. How brand awareness relates to market outcome, brand equity, and the marketing mix. InFashion Branding and Consumer Behaviors(pp. 113-132). Springer New York. Huiru, D., 2011. The Importance of Strategic Management: A case study of HM. Savonia University of Applied Sciences Unit of Business and Administration, Kuopio. Kant Hvass, K., 2014. Post-retail responsibility of garmentsa fashion industry perspective.Journal of Fashion Marketing and Management,18(4), pp.413-430. Li, Y., Zhao, X., Shi, D. and Li, X., 2014. Governance of sustainable supply chains in the fast fashion industry.European Management Journal,32(5), pp.823-836. Taplin, I., 2014. Who is to blame? A re-examination of fast fashion after the 2013 factory disaster in Bangladesh.critical perspectives on international business,10(1/2), pp.72-83. Manrique, C., 2016. HM: How Fast Fashion Translates into Low Prices and Success. Technology and Operation Management: A course at Harvard Business School, pp.1-3. McDonagh, P. and Prothero, A., 2014. Unpacking Corporate Sustainability.Waste Management and Sustainable Consumption: Reflections on Consumer Waste, p.166. Mo, Z., 2015. Internationalization Process of Fast Fashion Retailers: Evidence of HM and Zara.International Journal of Business and Management,10(3), p.217. Peirson-Smith, A., 2014. Comme on down and Choos your shoes: A study of consumer responses to the use of guest fashion designers by HM as a co-branded fashion marketing strategy.Global Fashion Brands: Style, Luxury History,1(1), pp.57-82. Sabnis, G.M. ed., 2015.Green building with concrete: sustainable design and construction. CRC Press. Saeidi, S.P., Sofian, S., Saeidi, P., Saeidi, S.P. and Saaeidi, S.A., 2015. How does corporate social responsibility contribute to firm financial performance? The mediating role of competitive advantage, reputation, and customer satisfaction.Journal of Business Research,68(2), pp.341-350. Sandybayev, A. and Nicosia, N.C., 2015. Competing in Volatile Markets through Analysis of Agile Supply Chain. Case of HM.Journal of Human and Social Science Research; Vol,6(02), pp.059-066. Seo, M.J. and Kim, M., 2015. A New Integrated Framework for the Sustainable Performance of Fast Fashion Firms. Sfu.ca, 2015. Hennes Mauritz AB (HM) Case Synopsis [online] Available at: https://www.sfu.ca/~sheppard/478/syn/1147/Group_2.pdf [Accessed 9 Feb. 2017]. Shen, B., 2014. Sustainable fashion supply chain: Lessons from HM.Sustainability,6(9), pp.6236-6249. Turker, D. and Altuntas, C., 2014. Sustainable supply chain management in the fast fashion industry: An analysis of corporate reports. European Management Journal, 32(5), pp.837-849. Yamada, S., Ling, F.E.N.G. and Nakatsuka, S., 2014. A Components Analysis of Competitive Advantage in Brand Strategy Management-A case study of Fast Retailing.Innovation and Supply Chain Management,8(3), pp.92-98.

Changing airline industry Essay Example For Students

Changing airline industry Essay On December 17, 1903, two men changed the way of travel forever. No, I am not talking about cars or trains. I am talking about one of the greatest inventions of the twentieth century. Wilbur and Orville Wright invented flight. (Grolier, 1999) This invention sparked a concept of traveling in the air. This kind of travel would allow people to get from one place to another quickly. It would save time and money. If a person could travel for Los Angles to New York in one day, it would be a something that was never heard of. A person could even travel across the ocean to other countries. During that age, flight was very exciting and important. It was a new concept for the world. It was an important concept that they did not realize at that time. They did not understand that the dream that they had would someday revolutionize the way that we travel.Airlines are still a very important part of our worlds economy. In fact, the world would not function without them. People from every country use airplanes. An airline company has to be able to handle different cultures, ethnic groups, and financial groups. They also need to be able to handle the growth of passengers for the coming years. Mike Beirne says that U.S. Department of Transportation statistics suggest that international passenger traffic may actually increase. (Brandweek 1999) When you look at all of these factors, you can see that the coming years are going to be a role coaster for the airline industry. The airlines company that suite the majority of these people will get the bulk of the business. Because of this there are going to be many changes in the airline industry. The airline business is going to have a marketing frenzy. We can expect every company to make changes to their current planes. The reason that they are going to make changes is that they will want more of the business. If a company does not change, they will be left behind and eventually be put out of business. In this paper, I will show you different marketing techniques that will win over travelers. One Marketing strategy that airline carriers are implementing into their airplanes is a better seat. Mike Beirne says, Not those skinny torture chairs that force passengers knees up to their ears when the person sitting in front leans back, but rather the cushy kind, with lumbar supports, headrest and greater pitch so road warriors can sleep in bliss during a 20-hour flight to Hong Kong. (Brandweek 1999) You know what he is talking about; he is talking about those two by fours that are surround by fabric. Instead of having these kinds of seats, airline companies are making the seats more comfortable. They are also making them more convenient to all that want to flight in them. Frequent travelers select an airline company that has comfort and hospitality almost before they select a company with a good safety and on-time performance. My dad is a good example of this kind of person. When my dad is looking at what airplane to use he usually looks at a plane that is comfortable. My dad is a big man and he needs a lot of room so this is very important. He also looks at the safety record of that company, but he a lot of the time looks at comfort first. The reason that he does this is because all companies are safe. If they were not safe, they would not be able to be in business. Airline companies are spending a lot of money to adopt this knew marketing strategy. .uf3fdb8d332b390e79c60087bc5f7edca , .uf3fdb8d332b390e79c60087bc5f7edca .postImageUrl , .uf3fdb8d332b390e79c60087bc5f7edca .centered-text-area { min-height: 80px; position: relative; } .uf3fdb8d332b390e79c60087bc5f7edca , .uf3fdb8d332b390e79c60087bc5f7edca:hover , .uf3fdb8d332b390e79c60087bc5f7edca:visited , .uf3fdb8d332b390e79c60087bc5f7edca:active { border:0!important; } .uf3fdb8d332b390e79c60087bc5f7edca .clearfix:after { content: ""; display: table; clear: both; } .uf3fdb8d332b390e79c60087bc5f7edca { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .uf3fdb8d332b390e79c60087bc5f7edca:active , .uf3fdb8d332b390e79c60087bc5f7edca:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .uf3fdb8d332b390e79c60087bc5f7edca .centered-text-area { width: 100%; position: relative ; } .uf3fdb8d332b390e79c60087bc5f7edca .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .uf3fdb8d332b390e79c60087bc5f7edca .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .uf3fdb8d332b390e79c60087bc5f7edca .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .uf3fdb8d332b390e79c60087bc5f7edca:hover .ctaButton { background-color: #34495E!important; } .uf3fdb8d332b390e79c60087bc5f7edca .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .uf3fdb8d332b390e79c60087bc5f7edca .uf3fdb8d332b390e79c60087bc5f7edca-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .uf3fdb8d332b390e79c60087bc5f7edca:after { content: ""; display: block; clear: both; } READ: Implications of Omnipotence Essay They are starting to understand that travelers want more luxuries and comfort. People in todays society want more comfort then did in the past. Because of this concept, airline companies can bump up their prices and still have people wanting to flight. Southwest Airlines is one of the airline companies that are looking at a different marketing strategy. One way in which they are doing this is by implementing a program that was introduced in 1991. This program is a program where friends fly free. It is like a coupon that says buy one get one free. In todays culture, everybody is trying to get something for nothing. If these business are marketing this kind of strategy there are not going to be many people that will pass up the offer. (Advertising Age 1996)Southwest airlines also had a promotion that stirred up a lot of business. They offered 25-dollar tickets to non-stop flights. By offering tickets at such a low price, it affected the whole market. It made all other companies drop their prices so that they could have some of the business. This is a very good strategy because it allows a company to control the market. Southwest Airlines is a big player when it comes to the airline industry. They have a lot of pull on the market. With Joyce Rogge as their VP-advertising and promotions, the company is sitting pretty. She is very bright and is always coming up with new and innovative ideas on how to sell to the public. (Advertising Age 1996)Another marketing strategy that is familiar to us is the air mile. The air mile is a simple concept to understand. It goes like this; the more miles you fly the more miles that you will get free. This is a good thing for those people that travel international a lot. It is also good for the person that does not travel all that much. The reason that it is good is because a person can get free miles with every trip that he or she goes on. The more miles you pay for the more miles you get free. Some credit card companies offer miles with every use of their card. This is not only help the credit card company, but it is also helping the airline company. Everyday technology is advancing and showing us new ways in which to do things. Technology is something that affects everything in the world and airline travel is no exception. A couple of years ago it was rare to see a video game machine, but know they have games smaller than calculators. We have TVs that are flat and the size of a watch. We have Laptops, Computers, cell phones, Fax machines, and an assortment of other tools that people use everyday. Airlines marketing fads have a habit of backfiring. Now they may have strapped a new albatross around their necks: in-flight entertainment. Airlines are spending over one million per aircraft to put in a ton of chunky electronics that adds as much to fuel consumption as twenty extra passengers-but does not always work. (The Economist 1995) The airline companies see this as another way to market their planes. Companies are now implementing state of the art audio and video equipment to planes. They are doing away with those hard to see white screens. Airline companies are now installing TVs to every seat on the plain. They are also adding data ports so that business people can get on the Internet. They also offer phones to anybody that wants to use them. I have explained several different marketing strategies that airline companies are now trying to implement into their plains. These companies are trying to get as much as the market as possible. The only way that they are going to get the market they want is by coming up with new marketing strategies. .uc4d1c56735c058f8f6cce4b9db6148a0 , .uc4d1c56735c058f8f6cce4b9db6148a0 .postImageUrl , .uc4d1c56735c058f8f6cce4b9db6148a0 .centered-text-area { min-height: 80px; position: relative; } .uc4d1c56735c058f8f6cce4b9db6148a0 , .uc4d1c56735c058f8f6cce4b9db6148a0:hover , .uc4d1c56735c058f8f6cce4b9db6148a0:visited , .uc4d1c56735c058f8f6cce4b9db6148a0:active { border:0!important; } .uc4d1c56735c058f8f6cce4b9db6148a0 .clearfix:after { content: ""; display: table; clear: both; } .uc4d1c56735c058f8f6cce4b9db6148a0 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .uc4d1c56735c058f8f6cce4b9db6148a0:active , .uc4d1c56735c058f8f6cce4b9db6148a0:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .uc4d1c56735c058f8f6cce4b9db6148a0 .centered-text-area { width: 100%; position: relative ; } .uc4d1c56735c058f8f6cce4b9db6148a0 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .uc4d1c56735c058f8f6cce4b9db6148a0 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .uc4d1c56735c058f8f6cce4b9db6148a0 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .uc4d1c56735c058f8f6cce4b9db6148a0:hover .ctaButton { background-color: #34495E!important; } .uc4d1c56735c058f8f6cce4b9db6148a0 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .uc4d1c56735c058f8f6cce4b9db6148a0 .uc4d1c56735c058f8f6cce4b9db6148a0-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .uc4d1c56735c058f8f6cce4b9db6148a0:after { content: ""; display: block; clear: both; } READ: Business Management Essay Some of these strategies might not work and again some might. If a strategy works then a company might do well. If it does not work then it will do poorly. The only way to advance a company is by trying new things. A company needs to stick its head out into the marketing world and hold on because it is a bumpy ride.Bibliography: